So for the longest time I had the attitude of "There are enough heads in this city to keep us all in business". But the more I have thought about it this is an attitude that can keep you from not only getting busy.
The move from California to Arizona has forces me to not only start my business from scratch but for the first time change the way I view building my business.
It is wasy to get those guys in your chair that first time. It may be a walk inn or a referral from someone you know. But what are you going to do to turn that from a one time customer into a regular client. What are you doing to make sure they speak highly of there experience in your chair.
Let us start with the service. ...I am gonna to be the first person to admit there guys out there that may give a better "haircut" then me. Hell, I do not do designs or spray black dye on hair for a crisp illusion of a haircut.
The one thing I do is take my time, pay attention to what they are asking for and finding ways to go the extra mile during that service. Does not matter if it is a haircut, a shave or just a beard trim. I work hard to not only make it work their money but more importantly their time! You have to work hard to find ways to separate yourself from the others.....Become "THE GUY".
Recentlt I heard Andy Frisella (founder of the MFCEO Project) say on a podcast "...Make A friend and you make the sale". This statement got me thinking about how we interact with customers
Solid customers are in our chair a minimum 12 times a year and as much as every two weeks. We talk about birthdays, anniversaries and sometimes unfortunately death and divorce. Truth is there are times that these guys are going to talk to us more about personal shit then their wives and or significant other.
The point I am trying to make is if you create friendships with the men in your chair you have the potential to create customers that will last you for years to come and in this business that's what you aim for.....longevity.
I know it has been a while since I posted but I enjoyed writing this, because this is stuff I am trying to out into practice as I build my bilusinesa in Arizona.